Miami HEAT

Elevating the Digital Fan Experience

The Miami HEAT needed to take its mobile App to the next level. As an innovator, they were eager to set a new benchmark in fan experience, and they wanted to do it fast.

An Innovative Fan Experience Strategy

Traditionally, sports teams viewed their Apps as compulsory sideshows to their primary business. However, the new, forward-thinking management team at the Miami HEAT/ American Airlines Arena was ready to set a new benchmark in the fan experience with an innovative mobile strategy. They redefined their App as a product - not a project to be disposed of and redone every few years.

To realize this goal, Matthew Jafarian, EVP Business Strategy, knew he needed to partner with a company that had both a strong team and robust technology platform that would enable their mobile product to scale and iterate with their business needs. That is why the Miami HEAT chose to partner with Raw Engineering.

Our Approach

An Integrated Approach

Raw Engineering’s integrated design, development and research team conducted workshops and user tests to determine how to best address fan and season ticket member pain points and enhance the arena with a new physical/digital experience.

Raw Engineering brought the vision to life via its powerful Digital Fan Experience Platform, which enables the HEAT to future-proof its investment and prepare for future technology requirements.

What We Did

  • Integrated Technical Architecture
  • Digital Fan Experience Platform
  • UX / UI Strategy & Design
  • Mobile Application Development
  • Contentstack Headless CMS Implementation
  • Microservices Integration
  • App Store and Google Play Deployment
  • DevOps & Cloud Management
  • Future Roadmap Development

The Solution

A Flexible & Easy to Manage Fan Experience

The app is extremely flexible. Our microservices-first strategy enables the Miami HEAT to quickly and easily refocus both content and the underlying technology services (APIs) to reflect changing business and user priorities.

Mobile Ticketing & Cashless

The Apps Digital Wallet has helped increase mobile ticket sales revenue by orders of magnitude providing a frictionless experience and convenient cross-channel marketing opportunities.

A Personalized, 365-day Experience

The platform transcends the AmericanAirlines Arena’s physical and digital boundaries to engage fans in unprecedented and highly innovative ways. Whether in the Arena, at home in Miami, or across the country, users get a customized, contextualized Fan Experience...on game day and in between.

Organization-wide Data & Marketing

Data captured by the app is integrated in the HEAT’s CRM allowing the team to build organizational-wide insights and market effectively both in the App and across other HEAT channels.

Increase in Mobile Ticketing

Uptime with 500ms Average Response Time

Automations per Game for a Flawless UX

“I have a reputation to want the best, and they deliver day in, and day out. I can’t recommend them enough. They are what I want every partner to be."

Matthew Jafarian

EVP Business Strategy Miami HEAT