Sacramento Kings + Golden 1 Center

Crafting a Future-Proof and Truly-Connected Fan Experience

The Sacramento Kings and the Golden 1 Center had a mission to unlock the potential of the most technologically advanced arenas by delivering an innovative and scalable fan experience.

An Enhanced Digital Fan Experience that Continually Evolves

The Sacramento King's new sports and entertainment center, Golden 1 Center, was the first coliseum of the 21st century. Upon opening, it instantly became a high-tech haven for the NBA’s loudest fans and concert goers. The Kings needed to ensure the arena, app, and anything under the hood would remain ‘future-proof’ by delivering continuous innovation and upgrades to the overall experience for years to come.

They needed a highly scalable platform to power their mobile app and to bring together multiple innovative services. They also needed the ability to continuously update the app and deliver new features like realtime stats, experience upgrades, in-seat food ordering, merchandise browsing and gamification. In addition, the app environment needed to facilitate the testing and deployment of yet-to-be-released features for upcoming seasons.

However, connecting the world’s most technologically advanced arena and making it work effortlessly with a mobile app was a daunting task. Kings CTO Ryan Montoya decided to partner with Raw Engineering in preparation for this momentous event and to lay the foundation for what would become the most connected arena and most innovative app experience to date.

Our Approach

A Solution Architecture Based on Business Goals

We first met with the Sacramento Kings + Golden 1 Center digital team to create a strategy specifically designed around their fans’ needs, the Sacramento Kings + Golden 1 Center business goals and technical requirements - including the need to be scalable and future-proof. It quickly became clear that building the App on Raw Engineering’s Digital Fan Experience Platform was the obvious solution. The platform supports a wide range of microservices that enable a fan to do things like buy tickets and parking, find seats, and order food. The app also supports realtime, in-arena gamification and an AI chatbot, called KAI, that provides in-app customer service, VIP notifications, a loyalty program, and the ability to report anything from a spill to feedback on the in-arena temperature.

Perhaps, the most important feature of Raw Engineering’s Solution Architecture is the ability to quickly and easily add - or remove - microservices to support changes in the Sacramento Kings + Golden 1 Center fan needs and business goals.

    What We Did

    • Digital Strategy
    • Technical Architecture Design
    • Raw Engineering Digital Fan Experience Platform
    • Microservices Integration
    • Mobile Application Development
    • App Store and Google Play Deployment
    • DevOps & Cloud Management
    • Future Roadmap Development

    The Solution

    On-demand Data and Services

    A frictionless fan experience requires providing data and services on-demand. The App incorporates 30 microservice integrations and runs 1,500 automations per game thanks to true realtime integrations made possible by Raw Engineering.

    Image of Sacramento Kings roster in app

    A Remote Control For the Arena

    The Sacramento Kings + Golden 1 Center app empowers fans with a unique remote control that allows fans to do everything from buying food to upgrading tickets to controlling the temperature in the arena to participating in memorabilia auctions.

    Image of Sacramento Kings + Golden1 Center app remote control

    Not Only for the Fans

    The Sacramento Kings + Golden 1 Center team uses the app to monitor fan experience during games and events. They use the data to immediately respond to customer sentiment and create net-promoters in realtime.

    100%

    Automated Day-to-Day Workflow

    1,500

    Automations Per Game

    400%

    Increase in Monthly Sessions

    "Raw Engineering’s digital fan experience platform provides us with a nimble and robust technology foundation that allows us to test and iterate innovations with fans on demand, try new services and incorporate them directly into the mobile app. As the technology evolves, we'll be able to provide the best experience to our fans for years to come."

    Ryan Montoya

    CTO, Sacramento Kings